Emma Watson rose to fame playing Hermione Granger in the Harry Potter film series. From 2001 (and at the tender age of nine), the young starlet has literally been growing up before our eyes, and although she’s proved herself as a hugely talented and critically acclaimed actress, it’s her fashion sense that’s really been taking centre stage recently.
It was glaringly obvious from her red carpet appearances that Emma’s fashion choices and style were getting better and better as the years progressed, but it was in 2008 when she really started becoming a major player in the fashion world. Not only was she popping up in all the ‘best dressed’ lists and in the front row of many major fashion shows, but there was a lot of speculation that she was going to replace Keira Knightley as the new face of Chanel.
Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, it was actually announced that Emma (aged just 19) had landed the contract as the new face of Burberry. Filling the shoes of Kate Moss and Agyness Deyn, she fronted the Burberry Autumn/Winter 2009 campaign and proved she could carve out a figure as a leading style icon as well as a top actress.
The campaign, which was photographed by Mario Testino, features Watson in clothing from the Burberry autumn/winter collection, which was inspired by Virginia Woolf and the Bloomsbury set.
At the time, Burberry’s creative director Christopher Bailey described the young star as the “obvious choice” for the campaign, stating;
“Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames”
Following her success in the Burberry campaign (where was reported to receive a 6 figure sum), she later appeared in the 2010 Spring/Summer campaign alongside her brother Alex.
At this point in time, one wouldn’t blame the actress if she chose to spend her Harry Potter afterlife as a full-time clothes horse, but instead she chose to flex her considerable fashion flair by creating a range for the ethical clothing brand People Tree. This was a savvy move – People Tree has some serious fashion cred, and up to this point clothing with a conscience had never felt quite so on trend.
In February 2010 the collection was launched and Emma was quoted as saying:
“It is hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing, so I decided to work with People Tree to put together a collection I could be proud of in terms of both ethics and design”
Following her success in fashion, the star also proved she was just as hot in the beauty industry when she became the new face of Lancôme cosmetics in March 2011.
Company president Youcef Nabi went on to gush about Emma stating;
“Thanks to her charm, romanticism and her incredible modernity, she has become the icon of her generation”
The actress stepped up her fashionable status just before the Harry Potter & the Deathly Hallows; Part Two promotional duties recently when she graced the cover of the July 2011 edition of American Vogue.
Looking all grown-up and glamorous she modelled a chic Prada Fall 2011 dress accessorized with a pair of bangles by Ben-Amun and a cute flower ring.
Bagging the cover of American Vogue was a massive testament to her fashion muse status, especially when you take into consideration that the sophisticated photos were taken by the famous photographer Mario Testino and the creations came from designers Tom Ford, Alexander McQueen, Prada, Calvin Klein and Dolce & Gabbana.
It’s important to note that she was just turning 21 on the day that American Vogue interviewed her for the scoop to accompany her first cover. Even style goddess Sienna Miller only managed her first cover at the age of 26.
Since earning herself mega-star status, Emma Watson has become quite the fashionista and is admired as much for her preppy off-duty style, as she is for her polished red carpet appearances. Indeed it would seem fashion designers are clamouring to dress the star as she’s just finished the promotional trail for the new Harry Potter film, wearing a range of designers from Balmain & Oscar de la Renta to Valentino and Elie Saab.
Taking into account her appearance in American Vogue, her recent red-carpet outfits, & any of 2011’s best-dressed lists, one fact is unmistakable: the fashion world just can’t get enough of the Harry Potter star. She may have grown up in a Hogwarts uniform, but she’s blossomed into everyone’s favourite British starlet and looks set to become an icon. I can’t wait to see what she does-and wears- next.